Top 5 Questions to Ask Your Real Estate Agent Before Listing

Top 5 Questions to Ask Your Real Estate Agent Before Listing Your Home

Selling your home is a big decision—and choosing the right real estate agent can make all the difference in how smoothly (and profitably) the process goes. Whether you’re downsizing, relocating, or upgrading, having the right questions ready before you list can help you partner with a true pro who understands your goals, timeline, and the nuances of the Raleigh market.

We’ve helped hundreds of sellers across Raleigh, Cary, Apex, and beyond—and we always say that an informed seller is a confident one. So if you’re preparing to put your home on the market, start with these five key questions:

1. What’s Your Pricing Strategy for My Home?

This is not the same as, “What’s my home worth?” A great agent should walk you through a strategic pricing plan based on current market trends, recent comparable sales (comps), and your home’s unique features. In a competitive market like Raleigh, pricing right can mean the difference between a bidding war and a home that sits too long.

Look for an agent who can show you the why behind the price they suggest—and who knows how to balance attracting attention with maximizing value.

2. What Improvements Should I Make Before Listing?

Not all upgrades are created equal. Some small improvements—like fresh paint or curb appeal touch-ups—can have a big impact, while others might not offer much return. A seasoned Raleigh agent should be able to walk through your home and recommend smart, cost-effective updates that appeal to local buyers.

Ask if they provide access to trusted contractors, staging advice, or pre-listing inspection services to help your home shine from day one.

3. How Will You Market My Home?

A "For Sale" sign and an MLS listing aren't enough anymore. You need an agent with a comprehensive marketing plan that includes professional photography, compelling copy, social media, email marketing, and possibly even video tours or targeted digital ads.

In a diverse and growing market like Raleigh, your agent should be savvy with both online and local strategies—reaching not just active buyers, but those quietly looking for the right opportunity.

4. What’s Your Track Record in My Area?

Real estate is hyper-local. You want an agent who knows your neighborhood inside and out—school zones, HOA rules, recent sales, local development plans, and buyer demand.

Ask about their recent listings in your area. Did they sell quickly? Over asking price? A strong local track record is a great sign that your agent can position your home for maximum appeal and value.

5. How Will You Communicate With Me During the Process?

Selling a home comes with lots of moving parts—and clear, consistent communication is key. Will your agent send weekly updates? Will you be talking directly with them, or a team member? Do they text, call, email, or use an app?

Choose someone who respects your preferred communication style and sets clear expectations from the start. It helps reduce stress and ensures you’re never left in the dark.

Thinking of Selling in the Raleigh Area?

Whether you’re ready to list this month or just starting to explore your options, asking the right questions now can save you time, money, and headaches down the road.

At Welcome Home Realty, we specialize in helping Raleigh-area homeowners sell with confidence and clarity. From pricing to staging to negotiating top-dollar offers, we’re here every step of the way.

👉 Want to know what your home is worth in today’s market?

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